ALL, THE WORK WE LOVE, THE INDUSTRY WE LOVE

The Need-To-Experience VR Round Up

Ideally, we’d be running through a list of the best VR on a headset so we can show you exactly how overwhelming and amazing the experience is.

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Let’s Think about VR the Right Way

What with Ciclope last week and the VR Summit as well, it’s been hard to keep anything but virtual reality and augmented reality in our, well, reality right now.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

A Week of VR: Recapping Ciclope Festival and the VR Summit

What a week of virtual and augmented reality we had here in Mexico.

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An Interview with Ian Pons Jewell

It’s been a really great few years for Ian Pons Jewell.

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See You at the Vision Summit

We’re pretty convinced that VR is more than just a buzzword.

ALL, THE MEXICO WE LOVE

Location Guide: CDMX from Above

Step (or fly) a few hundred feet above ground and you have astonishingly breath-taking views of our fair city.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

From Our Friends: Framestore is Utterly Groundbreaking

Framestore is an extraordinary creative studio behind some of the best visual effects, production, direction and post-production this industry (and others) have to offer.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Ciclope Festival is Coming to Mexico City!

We are excited to announce that the nomadic version of the festival, Ciclope Tour, is making its debut in Mexico City next month.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Cream of the Crop: Top British Directors

This month we are highlighting some of the best and brightest from the UK. So it serves to reason that we would want to talk about the directors that bring an insane amount of talent with them on every job they do.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

What is the APA?

The Advertising Producers Association was formed to protect something so vital to our core ethos: creative collaboration across the industry.

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Why is British Advertising So Good?

It’s no secret that British advertisements are among the best in the world.

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From Our Friends: Share the Laughs with Blink

Staying in step with our British month of January, we wanted to acknowledge some stellar work produced by our friends in the UK, starting with Blink Productions.

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Highlights from The Lift and our UK Collaborators

This month, we are exploring our deep, creative working ties with our friends in the UK. Some of the best work in portfolio has come from collaborations with the likes of Rattling Stick, Smuggler London, Academy+, and Blink Productions, just to name a few.

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Mexico City is Your Number One Place To Go in 2016

Every year, the New York Times comes out with their list of the 52 places to go that year. And guess what city is at the very top of that list for 2016?

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Happy Holidays from The Lift!

Before we sign off for the year, we wanted to take the chance to wish you all a happy holidays and bountiful new year.

ALL, NEWS, THE MEXICO WE LOVE

An Epic Way to Start Your Week

Ten years of commercials, and we are still reeling from some of our most epic.