It’s been a really great few years for Ian Pons Jewell.

Music videos for Paolo Nutini, Vince Staples, NAO and Valentino Khan have established the director as one of the most distinct, visual, and engrossing creators in our industry.

We definitely aren’t the only ones taking note of Ian’s vision. Amongst his many nominations and accolades, he caught the eye of industry staple Source Creative who reached out to the director to discuss his work and process.

You can read the full interview here, but here’s just a few of our favorite highlights:

On the power of narrative filmmaking: I love the fact that you can create a whole world with film. I’m not interested in the aesthetics as much as I am the “trip”. Film has the ability to take an audience on a journey like no other art form. This is what a story does, the power of narrative is that it can immerse you completely, to the point you forget your own reality for those few minutes or couple of hours.

On what’s next: Yes, a really exciting commercial project with FRIEND. I can’t say too much about it, but it’ll be out soon.