The Lift Collects Five Spots on shots Awards: The Americas Shortlist
Every year, shots sifts through the very best work from North and South America to compile the shortlist for their annual Americas show, and we’re honored to have five spots we collaborated on nominated in seven categories for the 2023 show.
The Other ‘Nearshoring’: Film and TV Production Booms in Mexico
More than $5 billion in foreign direct investment flowed into the film and video industry in 2022.
The British Arrows partnering with The Lift to expand global reach
The shortlist for this year's awards was released and features an impressive array of ads across a range of categories.
The Lift Named #1 Latin American Production Company by The Immortal Awards
We were honored to kick off 2023 with industry-wide recognition of The Lift’s production prowess from LBBOnline’s Immortal Awards, where we took home the award for #1 Production Company in Latin America.
Mexico City Shines on Advertising’s Biggest Day
Whether you tuned in for the football, Rihanna’s halftime show, or the all-star commercials, Sunday’s big game had something for everyone.
The Lift’s Trip To Sundance 2023
With plenty to celebrate, we headed to Park City, Utah for all the film festivities.
Dancing Through CDMX
Danzón arrived in Mexico around 1890 through the regions of Yucatán and Veracruz before migrating all over the country.
Remembering Artist Federico Silva
On November 30, 2022, Mexican muralist and sculptor Federico Silva passed away at the age of 99, leaving behind a legacy of innovation and boundless creative expression.
Fútbol llanero in Mexico
Mexican amateur soccer – colloquially known as fútbol llanero – has a simple set up. All that is needed is two sets of goal markers, a ball, and enough players to split into two teams.
Building Impactful Stories with Locations and Casting
The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.
Infinite Possibilities for Bose in CDMX
In collaboration with our friends at Prettybird, Bose teamed up with Producer Cristina Barres and the rest of our family at The Lift and Yanga Casting to bring their complex vision to life.
Michaelmas in San Miguel Chapultepec
See more from the annual celebration of St. Michael the Archangel in Mexico City’s San Miguel Chapultepec.
The Lift Founder, Avelino Rodríguez, appointed as the new president of Canacine
Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez
Learning from the Past with Casa Madero
As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.
The Magic of Filmmaking with Fernando Guisa
Meet Mexican director, photographer, writer, and master of illusion Fernando Guisa - our new in-house director at The Lift.
