ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Meet Max Luz

Our newest director for The Lift Mexico.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Mailchimp Helps Small Businesses Make Big Waves

The Lift Producer José Aguirre works to highlight the amazing work of small businesses with the help of Mailchimp, Prettybird, and Yanga Casting.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

The Vaccines and Cineburó Remind Us We Are Not Alone

Our family at Cineburó worked with Edge Films to bring The Vaccines' "Alone Star" music video to life.

ALL, NEWS, THE MEXICO WE LOVE

“Feel” by Lululemon

We partnered with Love Song Films and Lululemon to explore our emotions in Mexico City

ALL, NEWS, THE MEXICO WE LOVE

Entering Maestro Dobel’s Fantastic World of Smoothness

The Lift Producer Helena Medina explores the intersection of innovation and tradition in this spot for Maestro Dobel Tequila.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Our Man in Mexico: Colonia Juárez

Avelino Rodríguez, founder and MD at The Lift, takes us on another journey through Mexico City.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Celebrating Extraordinary Talent at this Year’s AICP Awards

The Lift Founder Avelino Rodriguez served on the 2021 AICP Awards Committee with the goal of incorporating the creative perspective of Mexico into the judging process. Read more about the winners here!

ALL, THE MEXICO WE LOVE

Finding Our Fire with Tiger Crystal

The Lift Producer, Pepe Aguirre helps redefine an icon.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

By Mexico, For Mexico – Introducing Our New Mexico Website

Our new Mexico sub website is live!

ALL, THE MEXICO WE LOVE

Our Man in Mexico: Veracruz

Follow The Lift founder Avelino Rodriguez as he explores Veracruz, the oldest, largest and most significant port city in Mexico.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

All Eyes on Mexico at this year’s Cannes Lions Awards

This year, Mexican films and filmmakers were honored with a record-breaking total of nine awards at the Cannes Lions Festival.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

José Terán and Santiago Fábregas Reveal The Power of Truth

The campaign highlights education opportunities powered by BBVA scholarships.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Introducing “Our Man In Mexico,” a column by The Lift Founder Avelino Rodriguez

Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico's enduring authentic culture.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Going Down the Rabbit Hole with Pinterest

In a massive four day shoot, The Lift partnered with our friends from Droga5 and Reset to explore the infinite possibilities presented by Pinterest.

ALL, NEWS, THE MEXICO WE LOVE

Redefining “That’s Game” On and Off the Court with the NBA

The Lift explores the power of basketball with Emmanuel Adjei and The Directors Bureau.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Our Man in Mexico: Guadalajara

Avelino Rodriguez, founder and MD at The Lift, heads to one of the cultural centers of Mexico