Diana Kennedy spent her life documenting and sharing the regional food cultures of Mexico. The British-born cook and writer moved to Mexico with her husband in 1957 and fell in love with our country, where she lived until her recent passing on Sunday, July 24, 2022 at the age of 99.

Straight 8’s annual Shootout is a test of wit and creativity.

The bicycle-boom took over the world and maintained a strong hold in Mexico City which has only grown since bikes have become more accessible and affordable over the years.

From The Lift’s inception through today, we have worked to position Mexico City - and our country at large - as the epicenter of audiovisual production.

Congratulations to our friends and family nominated for this year's AICP Awards!

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives.

The Lift's Lisette Poole attended this year's International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

Apple knows the Work From Home phenomenon has its perks - and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew - a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

In 2019, a sketch comedy series by the name of Tiente Harina took YouTube by storm. Now, The Lift is bringing the adored story to long-format streaming services in a new 8-part series by the same name.

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.

The Lift continues to be a strong supporter of and participant in the AICP Award's global landscape.

In our most recent exploration of long form content creation, The Lift assisted tech giant HP in crafting a short film titled “Unlocked” – a unique step in branded content made with NBC Universal. Guided by the power of data science, we crafted an experience in the form of an action-packed thriller which takes viewers…

At The Lift, we are dedicated to our country and our people. At our core, we work to empower creativity by partnering with talented individuals who not only use the vast versatility of Mexico to tell their stories, but appreciate and showcase our culture for all its beauty. We aim to prove that Mexico is…

Super Bowl LVI had it all: Emotion, drama, nostalgia, iconic pop stars, legendary rappers, and of course, lots of advertising.

The romantic drama is now taking on a new form as The Lift and Pantelion Films team up to turn it into a feature length musical directed by Santiago Limón.

A recap of Ciclope's in-person festival in Berlin.